MEET our team

Our C-Suite team members cater to unique growth and strategy challenges, offering a 10x level of efficient, experienced and high-performing professionals to tackle your next project. We specialize in interim or fractional work saving you time, money and avoiding the often painful stage of hiring.

Our team quantifies our results and has experience in over 50 industries developing strategies, improving processes, conducting research, writing and deploying marketing plans, and putting systems in place to track revenue streams and return on people and marketing investments.

JOSHuaCATES

Joshua Cates has more than 25 years’ experience in media and advertising. Successful start-ups include co-founding the largest non-medical home care agency in North Texas, building and franchising the Living Well Magazine brand across 30 U.S. markets, and collaborating with local Olympians to launch a consumer electronics Bluetooth company, partnering with the USA Pro Challenge and other major races across the nation.

  • Josh has a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award in 2018, is the recipient of an ADDY award in 2018 and 2019. Additionally, Josh was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

    Combining two unique character traits, Josh will tell you that his entrepreneurial spirit, combined with an artistic and creative eye, make him a great asset to the brands he consults for. Combining his passion for helping businesses reach their goals with his proven track record for successful startup, expansion and exit strategy, Josh has extensive experience consulting and building digital and creative campaigns for a variety of companies, including but not limited to, healthcare, real estate, electronics, construction, department of defense contractors, manufacturers, home builders, consumer retail, sporting goods, jewelry, golf courses, restaurant, and consumer services.

    Josh and his wife have two daughters and split their time between their home state of Texas and adopted home of Colorado. Josh is an avid thrill seeker who enjoys traveling, cycling, and skiing.

bobCATES

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and advertising agencies.

  • Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

    Bob is an invaluable part of the team and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to our divisions’ financial well-being, in addition to consulting and handling the business management side for our clients. In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy.

    Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, hunting, cycling, and hiking.

Heather
Short-Davis

Heather collaborates with our clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

  • Imagine it’s 2001 and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background you get to look at black text on a blue background.

    Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

    She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

    A native Texan, Heather graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north. She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.